Our Story

And it was thus that, driven by deep motivation and strong belief, busy 24-hour working days, sleepless nights, parking fines, continuous travel between Italy and the United States, LongLife S.r.l. participated in Herbora, an innovative trade fair on natural health, held in Milan, launching its pioneer products: Beta-carotene, a powerful carotenoid for healthy eyesight and skin, that Magnesium 375 would become a top seller worth over a million packages, despite being only a bet at the time.

Sales offers were handwritten on letterheads, and the response, “No, thank you,” was only too often just round the bend. But not even the flaunted suspicion of the most sceptical doctors or of the most conservative pharmacist could undermine the company’s powerful enthusiasm. Furthermore, the brand name chosen to launch this small product line was defined with visionary insight, and already predicted its future success: LongLife was not merely a promise of well-being; it soon became a genuine byword for excellent quality, and took pharmacies and herbal stores by storm throughout Italy during the subsequent decades.

Those were years that witnessed great changes. After the initial doubts on their efficacy, food supplements met with resounding success both with experts and with the public at large. They became so widely used that a unified institutional regulation on the subject was required. Hence, a weekly pilgrimage travelled from Peschiera Borromeo to the Ministry of Health, to which notice of every LongLife product had to be submitted. It was a period of tiring and time-consuming journeys, long waits, climbs and descents of the endless stairs of the prestigious Roman buildings but every crumb of energy was well spent.

However, the most significant event was the one that caused a crucial and fortunate twist to the entire company that, from mere importer became an actual independent manufacturer. Hence the first packaging line started operating, followed by the first production line a few years later. This was the cost containment solution required to release highly competitive products on the market. Inhouse controls were also implemented to ensure the production line’s excellent quality during all phases.

LongLife, which rightfully deserves credit for contributing to the dissemination of this culture of natural health, is certainly not resting on its laurels. Participation in the great universal Expo held in Milan, an institutional video directed by Igor Borghi, an entirely revisited website, the creation of a dedicated page on Facebook, the creation of a monthly newsletter, the expansion and total renovation of the head office and, again, interviews, conferences, trade fairs, quality certifications and targeted research are only some of the operations implemented in the short term, which counts numberless activities, projects and new launches.

The line now exceeds 270 products, and the unavoidable has come to pass: domestic borders are too small. The newly established Business Development Department dedicated to foreign markets has been created to convey LongLife’s made in Italy excellence to the world. We have already recorded success in Ukraine, China, Russia, Turkey and Portugal. Contacts and agreements with foreign agents and distributors are rapidly multiplying. And it is only the beginning.

Also because the company does not stop evolving and sets new ambitious goals. The first of these goals is to move beyond the public’s perception that Longlife is one of the best companies in the food supplements sector, to now become a genuine landmark, the place where anybody can find advice, tips, news, information and extensive information on health, prevention, beauty, natural active ingredients and science. A genuine, complete and integrated natural well-being system for a life that is not only long, but especially healthy, balanced and happy. And like all the most beautiful stories, this one too continues...